Our

Philosophy

Feel the difference

The history of cruising isn’t just anyone’s – it’s ours. When the first “pleasure cruise” took place more than 130 years ago, it marked the start of a unique story for Albert Ballin.

On a cruise with us, you experience every moment with particular intensity. Thanks to first-rate facilities, high-class service, unique destinations and an incomparable range of wellness, gastronomy and entertainment offers, every second on board becomes a lasting memory. No matter whether you wish to let yourself be pampered on the EUROPA, discover a new kind of luxury on the EUROPA 2 or explore the wonders of the world on one of our expedition ships, your senses will be delighted.

Seven special features that make every moment with us unforgettable

Moments whose perfection resonates silently in every detail

From the texture of the bed covers to the scent of the leather and the grain of the parquet flooring, every facet of our ships is carefully chosen and meets even the highest standards. No wonder that our cruise fleet was named the best in the world by Insight Guides 2025.*

Reach destinations that seem unreachable

With their shallow draught, excellent manoeuvrability and great flexibility, our fleet makes this possible. We develop extraordinary route concepts that let you discover new destinations over and over again. Even in polar regions. Our unique routes around the world mean that you can combine multiple cruises for even more adventure.

Making dreams come true without you even having to ask

This is something that only first-rate, consistently attentive service can achieve. Our crew-to-guest ratio of almost 1:1 enables this.

Extensive space for exclusive numbers of guests

Each of our cruises accommodates a maximum of 230 or 500 guests, who experience unforgettable moments on board our ships in the comfort of an intimate atmosphere. Our range of cabins and suites and the generous amount of space on board means that you will feel at home anywhere in the world.

Exclusive gastronomic brilliance

On board our ships, you’ll find culinary highlights inspired, created and prepared by top chefs. That’s why we have brought in the most creative stars of their field to transform the very best ingredients into perfectly devised works of haute cuisine.

A good topic is like a good cruise – both explore new horizons

As well as sailing you to exclusive and remote destinations, we also take you on inspiring journeys into a world of fascinating topics with famous names and experts in the areas of culture, science, well-being, sport and entertainment. We allow you to create your own custom cruise with a choice of activities on board and ashore plus carefully selected pre- and post-cruise programmes.

Travel the world – and preserve nature

Exploring the world also means taking responsibility. We combine a variety of smaller- and larger-scale measures on board to continuously improve our environmental performance. These range from design modifications that help reduce consumption to technical solutions that decrease air emissions as well as various measures within our daily operations. Find out more.

discover our ships

the world's best moments

MS EUROPA

The EUROPA awaits you with first-class service, a luxurious range of rooms and the highest standards of catering and comfort for a small group of up to 400 guests.

more about the EUROPA

freedom that takes you places

MS EUROPA 2

With the EUROPA 2, you can travel in a relaxed and individual way, while travelling in high quality and style. Enjoy a symbiosis of perfection and elegance as well as the highest level of casual luxury with a maximum of 500 guests.

more about the EUROPA 2

a mixture of adventures and comfort

Expedition class

Each of our expeditions is a work of art. Passionately conceived,
masterfully realised. A portrait of the world in which there is always something new to discover with a maximum of 230 guests.

more about the expeditionships